WBENC

Top 6 Lessons Learned at WBENC 2026 – And Why It Matters for Your Business

The West Hill Team spent an energizing week at WBENC 2026. It delivered exactly what great conferences should: fresh ideas, meaningful connections, and a few reminders that challenge the way we think about growth. From AI’s growing role in procurement to the enduring value of relationships and reputation, the conversations in Salt Lake City revealed where businesses need to focus to stay competitive. As a women-owned law firm that works alongside innovators, founders, and growing companies, we left with six takeaways that every business leader should be thinking about right now.

1. Shift from a Know-it-all to a Learn-it-all. 

Staying curious beats being the smartest person in the room. Day to day business issues are rapidly evolving and none of us have all the answers. Stay curious and open to change. Have a conversation that stretches your thinking.

2. Customer obsession still wins–full stop.  

Listen to your customers. Solve real problems–consistently. Corporates want to work with small businesses that are nimble, innovative, and prepared. . Small businesses should be prepared to articulate how they are different, the concrete value they deliver, and how they are positively impacting their communities. Overpromising is expensive. Contracts don’t flex just because your business is growing. Understand what you can deliver—and stand behind it. 

3. AI is already shaping procurement decisions.

Sourcing teams are using AI to find and filter vendors. Your digital presence is no longer marketing—it’s infrastructure. Be precise and consistent. Always test yourself: run sourcing tools against your own brand. If you don’t show up, you don’t exist. That said, AI can shortlist, but humans still choose. References, relationships, and outcomes matter.

4. Get your house in order for an exit – early.  

Sarah Noble from Wells Fargo moderated a panel about mergers and acquisitions and encouraged attendees to work with experts to get their business ready for exit.  Buyers reward readiness–and penalize gaps. M&A professionals are seeing meaningful valuation hits when companies aren’t prepared. Programs like WBENC Lift aren’t optional—they’re upside. 

5. Data drives everything—including your brand. 

Melissa Proctor (CMO, Atlanta Hawks) said it best: data is king. But the takeaway goes further—your brand must connect across every touchpoint and remain consistent. Protect your brand elements and take every opportunity to measure impact. If your story isn’t integrated, it’s forgettable. 

6. “I’m everyone’s wing woman.” People still win the room. 

Amy Acompara from Polaris Direct walked the walk at the WBENC conference by offering introductions, insights, and support to fellow WBEs. Business is—and always will be—about people helping people. Be the connector. Be generous with your time and your expertise. 

WBENC 2026: A week of Impact, Community and Action 

The 2026 WBENC National Conference in Salt Lake City made one thing clear: this community doesn’t just connect–it moves. 

From the first session to the final celebration, women-owned businesses, corporate partners, and industry leaders showed up ready to take advantage of the opportunities in front of them. Conversations turned into next steps. Introductions turned into action plans. 

As one attendee put it, the value of WBENC goes “far beyond business opportunities… it’s about the relationships we build, the ideas we exchange, and the community we continue to strengthen together.” 

There wasn’t just energy. There was action. 

A Community Built to Drive Impact 

WBENC continues to set the standard for what a meaningful business community looks like—connection, execution, and impact.

At West Hill, we were proud to be part of a community that prioritizes supporting and doing—not just discussing. 

WBENC’s 2026 theme—IMPACT—showed up everywhere. From programming to Expo conversations to the way attendees showed up for each other with intention. Not as a tagline, but as a standard. 

Leaders reinforced that this network isn’t just about access—it’s about outcomes. As WBENC Co-Chair Janice Bryant Howroyd put it: 

“WBENC is more than a certification; it’s a powerful network that amplifies the voices of women-owned businesses and drives meaningful progress… Together, we unlock opportunities, build partnerships, and inspire growth.” 

That ethos was visible across every room, every session, and every conversation. 

Monday, June 15: Start with Purpose, Build for Impact 

The week opened with a clear directive: act boldly, lead intentionally and build something that lasts. 

The General Session set the tone early–this isn’t about showing up to listen. It’s about showing up and taking action. As a Host Committee member, West Hill joined the Center for Women & Enterprise to bring this that mindset to life—grounded in long-term investment in women entrepreneurs and the ecosystems that support them.  

A few takeaways that stuck: 

• The future of work is already shifting–if we want to stay relevant, we need to prepare for roles that don’t exist yet. Stay curious. 

• We need to continuously update our operating system. The best leaders aren’t “know-it-alls”–they’re “learn-it’alls” 

• Progress requires clarity, but leadership requires comfort with nuance. 

We also got our hands dirty–collaborating on the Acadia-themed Northeast Region poster and “impact journey” bandanas for the National Parks evening event. A reminder that this community builds together, not just alongside each other. 

Bottom line: Impact is intentional. And it starts on day one. 

Tuesday, June 16: Access that Actually Moves the Needle 

Tuesday delivered what WBENC consistently does better than most: real access. 

Corporate Meet & Greets and Industry Labs weren’t just well-attended–they were productive. The difference is simple: this is access to decision-makers who can actually move your business forward. 

This isn’t networking for the sake of it. It’s business development in real time. 

The biggest takeaway: 
When access is paired with preparation and follow-through, it converts. 

This is where strategies get tested, refined and–if you do it right–advanced. 

Wednesday, June 17: Engagement that Creates Opportunity 

Once the Expo floor opened, the energy shifted into full gear. 

The West Hill booth became what we intended it to be: a point of entry. A way to start a conversation, create a connection, and open the door to more substantive conversations about building and protecting innovative businesses.  

And that distinction matters: 

Engagement isn’t the goal. Results are. 

From quick interactions to deeper conversations around growth, tech, and risk, the throughline was consistent–help businesses move faster, smarter, and with more confidence. 

Across the conference, that same pattern held: 

Relationships aren’t built in a single moment. But moments start them. 

Speaker Spotlight:  Leadership in Action 

Keynote Coach Dawn Staley’s message landed: leadership is discipline, accountability and belief–executed consistently at every level of success. Not theory. Practice.  

Other session themes reinforced that same idea: 

• Growth requires action–not just strategy 

• Procurement is evolving into a strategic driver 

• The businesses that move fastest are the ones willing to step into bigger opportunities, earlier  

Translation: execution wins. Keep taking the next step. 

Speaker Spotlight: Ayana Parsons

Rich and Rundown Is Expected. Wealthy and Free Is Not. – Ayana Parsons

What if the biggest thing standing between your business and your wealth is the story you’ve been telling yourself?

In one of our favorite sessions, Ayana Parsons challenged women business owners to rethink the relationship between entrepreneurship, success, and financial freedom. A venture capitalist, entrepreneur, and co-founder of the Fearless Fund, Parsons brought a candid perspective shaped by her own experience building and selling a successful business.

In her session, she explored a provocative idea: many founders know how to build thriving companies, but far fewer know how to build lasting wealth. Parsons encouraged attendees to move beyond being “rich and rundown” and instead envision a future where they are truly “wealthy and free.”

It was an honest conversation about ownership, valuation, succession, and the difference between running a business and a business running you.

“I confused building my business over building wealth. They are not the same. Because growth is important—but freedom is the ultimate goal.”

Thursday, June 18: From Connection to Conversion 

By Thursday, you could feel the shift. 

Conversations went deeper. Follow-ups started happening in real time. “Nice to meet you: turned into “Let’s do this.” 

This is where WBENC stands apart–people come back, reconnect and move things forward quickly. Relationships strengthened. Opportunities became more tangible. 

And the conversations reflected what our clients are living every day: 

• Speed and agility aren’t optional–they’re expected 

• Compliance and risk management aren’t side considerations–you can’t afford to get them wrong 

• AI, data and operational efficiency are no longer future state–they are now 

The takeaway:  

The businesses that win will be the ones that balance growth with discipline–and move without creating unnecessary risk. 

Closing Moments: Momentum That Doesn’t Stop Here 

As the conference wrapped, the focus stayed grounded in what matters most: collective impact. 

Not a theoretical impact. Economic impact. Real businesses driving growth, innovation, and leadership across industries. 

The energy in Salt Lake City wasn’t just celebratory—it was directional. Momentum that continues well beyond the conference. 

The West Hill Takeaway: Impact isn’t passive. It’s Built. 

WBENC 2026 reinforced something we already believe: 

Impact doesn’t happen by showing up. 
It happens when you do something with the room you are in. 

That means: 

• Engaging with intention 

• Following through quickly 

• Turning conversations into action 

That is how we approach our work. And that is why the WBENC community fits.  

We don’t just show up. 
We help businesses move forward. 

Because impact isn’t what you talk about. 
It’s what you build.  

Navigating AI for Business – A Legal Perspective

West Hill recently returned from the 2025 WBENC National Conference in New Orleans, where we attended a notable panel: “Technology and Creativity for the Future.”  

Moderated by WBENC President and CEO Pamela Prince Eason, the panel featured insights from Brett Howroyd (ActOne), Diana Gonzalez (Amazon), and Kathy Golding (EY), each of whom shared how their organizations are using AI to fuel both business success and personal growth. 

A central theme of the session? Responsible innovation and ethical leadership are key to harnessing the opportunities presented by an AI-driven world.  

One panelist put it simply:

AI is like a car – you don’t need to know how the engine works in order to drive it.

We loved this analogy. But just like with driving, there’s a lot more to using AI in your business than simply knowing how to “turn it on.” You also need to understand the rules, responsibilities, and potential risks. Let’s break it down:

🚦What You Need to Know:

1. How the Car Works = AI Basics

How do I turn it on? Where is the gas cap located? What is the red warning light on the dashboard? Even if you don’t build cars, you still need to know the basics to drive one safely. The same goes for using AI.

For all AI tools — think ChatGPT, Otter.ai, Claude, and beyond–ask: 

• 💡What data was used to train the AI? Is it biased, proprietary, or outdated? 
• 💡What does the Acceptable Use Policy require? Are there limitations on how you can use the tool? 
• 💡Are your inputs confidential? Does the AI provider store, reuse, or train on your data?

2. Rules of the Road = AI Terms and Conditions and Applicable Laws

You can’t drive without a license or ignore the speed limit. Who has the right of way at an intersection? Likewise, when deploying AI in business processes, are there legal and contractual rules to follow? 

For AI technology used in your business – automation, customer chatbots, resume screening, etc:

• 💡Are your inputs or outputs being used to further train the AI models? 
• 💡Will the vendor agree to keep your business data confidential?  
• 💡Does this use of AI comply with applicable law (NYC, the EU Ai Act, state privacy regulations, etc.)?  

⚠️ A Crash Waiting to Happen . . .  

Just like driving, using AI comes with inherent risks. Here’s how to recognize and reduce them: 

3. Dangerous Road Conditions 

Sometimes AI models can hallucinate – or provide inaccurate outputs. Avoid deploying AI unmonitored in high-risk areas, including: 

• Recruitment and employment decisions 
• Safety-critical or regulatory compliance tasks 
• Monitoring or controlling critical infrastructure 
   
  ❗Risk Mitigation: Use human oversight and verification. Don’t let AI operate autonomously in high-stakes environments. 

4. Driver Error

Business teams can – and do – make mistakes when using AI. Common issues include:  

• Entering confidential information into public AI platforms 
• Failing to QA AI-generated outputs 
• Violating data privacy or employment laws when using AI tools (like meeting note transcription software) 
  
  ❗Risk Mitigation: Create a comprehensive AI Use Policy for your business. Tailor additional policies for specialized teams like HR, Legal, or Software Development, as needed. r a winter trip.

5. Distracted Driving

AI can be a helpful tool, but overreliance can dull innovation and open you to IP risks:  

• AI-generated content may infringe third-party copyrights  
• Materials generated heavily (e.g. marketing content or code) may not be eligible for copyright protection 
• The USPTO and other agencies are issuing new guidance on AI and patentability 
  
  ❗Risk Mitigation: Train employees on the intersection of AI and IP and maintain oversight when using AI in creative or strategic work. 

To stretch the analogy a bit further . . . 
6. 🚗 Going All-in on Cars = AI Development 

Some businesses aren’t just driving the car – they’re building or customizing them. If your company is integrating or developing AI products (e.g. LLMs, chatbots, APIs), you’re playing a different game. 

For AI product development: 

• 💡Do AI vendors terms limit your ability to build AI offerings? (e.g. Geographic or age-based restrictions) 
• 💡What AI-related disclaimers or notices must you provide to end users? 
• 💡Are your AI vendors meeting data privacy and security standards? 
  
  ❗Risk Mitigation: If your company is “manufacturing” with AI, you must understand the equivalent of emissions rules, safety standards and warranty obligations. Building AI into your offering requires a higher level of due diligence – and a robust compliance framework. 

🧠 Final Thoughts

AI holds tremendous promise – but businesses must navigate this landscape with legal insight and operational care. Whether you are a casual driver or full-blown automaker in the AI economy, staying informed and compliant is the only way to drive growth safely and stay in control. 

WBENC 2025: A Week of Connection, Celebration, and Community

The 2025 WBENC National Conference in New Orleans was was a powerful and inspiring gathering of Women-Owned Businesses (WBEs), corporate partners and industry leaders. From the moment we arrived to the final farewell, the week was filled with energy, empowerment, and unforgettable moments—both joyful and deeply meaningful.

Celebrating and Honoring a Powerful Leader

While the week overflowed with excitement, an unmistakable reflection of the passion and momentum driving the WBENC community, it was followed by heartbreaking news: the sudden and tragic loss of WBENC President and CEO, Pamela Prince-Eason.

Pam’s presence throughout the week in New Orleans was felt deeply. She led, as she has for decades, with strength, grace, and a commitment that has defined her legacy. A visionary leader, tireless advocate, and unwavering supporter of women-owned businesses, Pam inspired throusands with her dedication to changing the narrative and creating space for women to thrive.

With more than 4,800 conference attendees—including over 2,500 certified women-owned businesses—the conference reflected years of innovation and intentional growth, much of it driven by Pam, her dedicated team, and her incredible network. The programming, connection, and impact of this year’s event were a testament to her leadership.

This unforgettable week served to elevate the voices, visibility, and networks of women entrepreneurs, reinforcing their role as key drivers of economic growth. West Hill is honored to have participated in such a meaningful event, and we remain committed to supporting the vibrant WBENC community.

As we celebrate the success of the 2025 conference, we also remember and honor Pam Prince-Eason–her vision, her leadership, and her enduring legacy. Her impact will be felt for generation, and we are grateful to have been a part of the community she so powerfully built.

Monday, June 23rd, General Session Kick-off and RPO Meet up

The conference was kicked off with an energizing General Session to set the tone for an inspiring week of connection, innovation and empowerment. Louise Kennedy represented West Hill Technology Counsel and welcomed the Center for Women & Enterprise group as a member of the Host Committee. The group joined together to build the Northeast RPO float with the theme: “To Plant a Seed is to Believe in Tomorrow.” The meet-up was followed by the float parade where the group tossed New England themed candy, Boston Baked Beans and Mary Janes, to the crowd.

The West Hill Team Kicked of the WBENC Conference in Style!

The West Hill team laced up their favorite kicks and hit the Sneaker Jam to kick off the 2025 WBENC National Conference with style, sparkle, and serious energy!

This high-vibe evening was the perfect mix of fun and purpose–with dinner, music and a vibrant Women Owned Pop-up Shop featuring so many incredible brands to explore and support. From blingling out our sneakers to connecting with fellow WBEs and corporate partners, Sneaker Jam set the tone for an inspiring week ahead.

Corporate Meet & Greets, Industry Labs and Women Owned Pop-Up Shop

Tuesday included a jam packed day of Corporate Meet & Greets, Industry Labs, expo booth set-up and finished up with an evening event to celebrate the Community Resource Groups.

Wednesday Highlights from the WBENC Confernce

Wednesday kicked off with an energizing General Session, followed by the highly anticipated opening of the Expo floor–and the West Hill team was ready!

We had a blast meeting and connecting with fellow attendees throughout the day. Our booth turned into a hub of friendly competition with our paper airplane toss contest–a fun way to spark conversations and add a little extra excitement to the expo experience.

Many stopped by to chat and give it their best shot at hitting the target…but only a few skilled flyers walked away with the prizes!

It was a day full of meaningful connections, great energy, and of course, a bit of paper airplane fun. We’re so grateful to be a part of this incredible community of women entrepreneurs and supporters.

Thursday Recap: Momentum and Meaningful Conversations

On Thursday, the West Hill booth was buzzing with even more energy, connection, and inspiration. The paper airplane toss kept the fun going, sparking conversations and plenty of laughs, while meaningful business discussion continued to take flight.

We loved seeing familiar faces return and new ones stop by to share ideas, stories, and a little friendly competition. It’s been incredible to watch how a simple activity can open the door to impactful conversations.

Thursday Evening: Masquerade Magic to Close out an Incredible Week

On Thursday evening, the West Hill team donned some masks and joined fellow attendees for a spectacular Masquerade on the Bayou at the Grand Oaks Mansion. The evening was the perfect way to close out an unforgettable week–filled with dinner, music, fun and most importantly, meaningful conversations and lasting connections.

It was a celebration of the vibrant WBENC community and the powerful spirit of women in business. We’re grateful for every moment, and especially the incredible people we met along the way.