Copyright

Attorney Spotlight: Louise Kennedy to present NSTC Program on How Non-Patent IP Protection Can Increase the Value of your Company

10 January 2024

Your company’s intellectual property may be one of your most valuable assets. But how do you go about protecting that asset? What intellectual property do you have in your business and how can you protect it? The North Shore Technology Council has invited Louise Kennedy, the West Hill Founder, to lead a program titled IP is Not Just Patents. Join Louise for a FREE lunch-hour zoom on Thursday, January 25th, from 12-1 pm. Register here today. Both NSTC members and non-members are welcome to attend.

This program will discuss how using copyright, trademark, and trade secret protection can increase the value of your company. Louise will also walk through the steps required to protect non-patent intellectual property assets. These include copyright and trademark filings, as well as company policies. The discussion will cover the role of contracts for routine business transactions in preserving these rights. Finally, Louise will walk through typical IP-related questions in M&A due diligence and why you should ask them or be prepared to answer them.

About the North Shore Technology Council

The NSTC hosts unique learning/networking events for innovators, entrepreneurs, service providers and career-seekers north of Boston – and beyondconnecting them with global experts across technology and the sciences – and each other – to build knowledge and foster collaboration that drives personal and business growth. Find out more about the NSTC and its membership here.

About Louise Kennedy

Louise Leduc Kennedy is the founding attorney of West Hill Technology Counsel. She has extensive experience advising technology companies on intellectual property and strategic matters. She is passionate about service agreements and ensuring her clients understand the legal jargon in their agreements so they are legally protected and positioned for growth. Louise loves working with innovative women and their entrepreneurial businesses.

Prior to forming the firm, Ms. Kennedy worked as in-house counsel at IBM Corporation for 9 years. During this time she supported the Global Sales and Distribution Group, IBM Business Consulting Services as well as the Lotus brand within IBM Software Group. Her responsibilities included the structure and negotiation of complex e-marketplace offerings as well as supply-chain management and e-procurement software alliances.

Louise received her B.A. in Economics from Smith College and her J.D., with honors, from the University of Connecticut School of Law.